Kathleen Phelps : design
 The playful brand image feels as hands-on as the program, which provides services and advocacy for homeless and formerly homeless youth. The brand was built from collateral back to logo redesign, the former well established the hand-crafted, recognizable look of Home Away.

Building Brand Identity

Branding, Collateral

A HOME AWAY FROM HOMELESSNESS
Identity, Branding and Collateral Materials

 The playful brand image feels as hands-on as the program, which provides services and advocacy for homeless and formerly homeless youth. The brand was built from collateral back to logo redesign, the former well established the hand-crafted, recognizable look of Home Away.

The playful brand image feels as hands-on as the program, which provides services and advocacy for homeless and formerly homeless youth. The brand was built from collateral back to logo redesign, the former well established the hand-crafted, recognizable look of Home Away.

 The new logo was developed using key elements from the original, honoring the visual history of the organization.

The new logo was developed using key elements from the original, honoring the visual history of the organization.

 Expansion of logo concept married with the hand-crafted imagery well established as Home Away's style.

Expansion of logo concept married with the hand-crafted imagery well established as Home Away's style.

 Social media presence is rebranded to create a cohesive image.

Social media presence is rebranded to create a cohesive image.

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