Kathleen Phelps : design
Challenge

Developing Group Identity Within a Corporation

Branding, UX / UI

MAHALO DIGITAL / VMWARE
Professional Services Page Redesign

Challenge

Challenge

Working within corporate graphic standards, established visual identity for human based service within a large tech organization.

Designing interface for custom pages on corporate intranet.

Creating content hierarchy.

Design an effective user experience while working within an established corporate site system with certain development limitations.

Process

Process

Work with producer within Mahalo Digital and interface directly with the client to focus content and hierarchy. 

Explore existing system landscape to develop an understanding of visual content on the intranet and how to distinguish this group.

Iterate different UX options using rough paper prototypes.

Create interactive prototypes using Invision.

Work with developer to create pages while adhering to design and functionality.

Outcome

Outcome

Developed a concise yet flexible framework that met the clients needs.

Discovered additional limitations within the intranet platform that the producer and client were not aware of. Insisting that the developer be involved from the onset would have avoided these issues. Understanding what the developers and engineers do, and how to work with them, facilitates my ability to be a better designer.

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